Free local SG shipping for orders >S$49. We ship internationally.
My Cart
$0.00
My Cart
$0.00
Purple-Superfoods-quote
“If I could only eat one color per day, it would be purple. There is more data on purple than any other color right now.”

James Joseph, neuroscientist
USDA Human Nutrition Research Center
on Aging, Tufts University

James Joseph, neuroscientist
USDA Human Nutrition Research Center
on Aging, Tufts University

James Joseph, neuroscientist
USDA Human Nutrition Research Center
on Aging, Tufts University

previous arrow
next arrow

Buy 3 get 5% off. Discount will be applied automatically at checkout.

Browse by needs

Why Purple?

Anthocyanins

One of nature’s most powerful antioxidants

Purple is the colour of anthocyanins, the natural plant pigments that impart colours of purple, blue and red in fruits, grains and vegetables. It is a phytonutrient with powerful antioxidant and anti-inflammatory properties.

As antioxidant, Anthocyanins help our body get rid of the free radicals that cause oxidative damage.

The NUS press release in Feb 2016 stated that:

“Scientific studies have shown that anthocyanins are rich in antioxidant properties and may help prevent cardiovascular and neurological diseases, cancer, and inflammation.”  

“Anthocyanins are also known to play a role in controlling obesity and diabetes as they can inhibit digestive enzymes and hence reducing blood glucose levels.”

The darker the purple, the higher the level of Anthocyanins.

Unlike vitamin C, the antioxidant properties of Anthocyanins are well retained at temperatures up to 165-200°C.  [Food Chem 2014, CNN 2016]

Read more…

How to order?

1
Select item or a gift
Gift packs available
2
secure payments
PayPal (credit card) or PayNow
3
free local SG shipping
For orders of S$49 or more

Our Blog

Red and purple pineapple tarts

Adding auspicious colours to the well-loved Chinese New Year snacks using our Organic Beetroot Powder and Purple Sweet Potato Powder.
Read more

Pomegranate Mojito Mocktail

Cheers to the new year! This refreshingly delicious and festive looking Pomegranate Mojito Mocktail is so easy to make in just 3 steps!
Read more

Fresh Vegan Beetroot Pasta

Nothing screams more festive than red luscious pasta hand made using natural beetroot powder! Pair it with any greens or green herbs like parsley and instantly you have the festive Christmas colours on a plate!
Read more

Butterfly Pea Coconut Rice (Nasi Lemak)

After attempting 15 times, this is the recipe @tofuandvanilla is really satisfied with, in her own words "coconutty enough with a light lemongrass aftertaste", and the rice is beautifully and naturally dyed with our organically grown Butterfly Pea Flower.
Read more
Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
Click outside to hide the comparison bar
Compare