Free local SG shipping for orders of >S$49. We ship internationally.
My Cart
My Cart
Travel through your senses
“If I could only eat one color per day, it would be purple. There is more data on purple than any other color right now.”

James Joseph, neuroscientist
USDA Human Nutrition Research Center
on Aging, Tufts University

James Joseph, neuroscientist
USDA Human Nutrition Research Center
on Aging, Tufts University

James Joseph, neuroscientist
USDA Human Nutrition Research Center
on Aging, Tufts University

previous arrow
next arrow

Browse by needs

Why Purple?


One of nature’s most powerful antioxidants

Purple is the colour of anthocyanins, the natural plant pigments that impart colours of purple, blue and red in fruits, grains and vegetables. It is a phytonutrient with powerful antioxidant and anti-inflammatory properties.

As antioxidant, Anthocyanins help our body get rid of the free radicals that cause oxidative damage.

The NUS press release in Feb 2016 stated that:

“Scientific studies have shown that anthocyanins are rich in antioxidant properties and may help prevent cardiovascular and neurological diseases, cancer, and inflammation.”  

“Anthocyanins are also known to play a role in controlling obesity and diabetes as they can inhibit digestive enzymes and hence reducing blood glucose levels.”

The darker the purple, the higher the level of Anthocyanins.

Unlike vitamin C, the antioxidant properties of Anthocyanins are well retained even after treatment under temperatures up to 165°C and under various pH levels from 2.2 to 6.0.  [Link to research]

Read more…

How to order?

Select item or a gift
Gift packs available
secure payments
PayPal or direct bank transfer
free local SG shipping
For orders of S$49 or more

Our Blog

Alkalising Kiwi, Mango, Mint and Milk Thistle Smoothie

This smoothie is enriched with organic virgin milk thistle oil. Adding cold-pressed oils into smoothies is a great way to draw all their phytonutrients and omegas.
Read more

Red or black maca?

Need an energy boost to kickstart your new year? Time to consider reseting your body and hormones with maca supplement. But which maca, red or black, is suitable for you?
Read more

Cardiovascular benefits of bilberry and blackcurrant anthocyanins combination (Medox®)

A truly unique berry supplement, Medox contains large amounts of anthocyanins from bilberries and blackcurrants that has been clinically proven in multiple double-blind placebo-controlled trials related to cardiovascular diseases.
Read more

Festive purple corn poached pears (alcohol free)

Poaching pears in purple corn juice gives a similar lush purplish red hues to the pears as mulled wine, minus the alcohol, while adding loads of antioxidants, bioflavonoids, and is low in glycemic index.
Read more
Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • Rating
  • Price
  • Availability
  • Add to cart
  • Description
  • Weight
  • Dimensions