Free local SG shipping for orders of >S$49. We ship internationally.
My Cart
$0.00
My Cart
$0.00
Purple-Superfoods-senses-slider
Travel through
your senses
Purple-Superfoods-main-slider
“If I could only eat one color per day, it would be purple. There is more data on purple than any other color right now.”

James Joseph, neuroscientist
USDA Human Nutrition Research Center
on Aging, Tufts University

James Joseph, neuroscientist
USDA Human Nutrition Research Center
on Aging, Tufts University

James Joseph, neuroscientist
USDA Human Nutrition Research Center
on Aging, Tufts University

previous arrow
next arrow

Browse by needs

Why Purple?

Anthocyanins

One of nature’s most powerful antioxidants

Purple is the colour of anthocyanins, the natural plant pigments that impart colours of purple, blue and red in fruits, grains and vegetables. It is a phytonutrient with powerful antioxidant and anti-inflammatory properties.

As antioxidant, Anthocyanins help our body get rid of the free radicals that cause oxidative damage.

The NUS press release in Feb 2016 stated that:

“Scientific studies have shown that anthocyanins are rich in antioxidant properties and may help prevent cardiovascular and neurological diseases, cancer, and inflammation.”  

“Anthocyanins are also known to play a role in controlling obesity and diabetes as they can inhibit digestive enzymes and hence reducing blood glucose levels.”

The darker the purple, the higher the level of Anthocyanins.

Unlike vitamin C, the antioxidant properties of Anthocyanins are well retained at temperatures up to 165-200°C.  [Food Chem 2014, CNN 2016]

Read more…

How to order?

1
Select item or a gift
Gift packs available
2
secure payments
PayPal or direct bank transfer
3
free local SG shipping
For orders of S$49 or more

Our Blog

Purple corn glutinous rice balls (tangyuan) in sweet ginger tea

Whenever you're craving for a warm and sweet soupy dessert, try this Purple Corn Glutinous Rice Balls Dessert with lavender & sweet ginger tea created by @miss_polkadot
Read more

Purple corn crusted salmon

Power up with this superfood loaded purple corn crusted pan seared salmon served with saffron sauce, kale, cherry tomatoes, strawberries and endive.
Read more

Alkalising Kiwi, Mango, Mint and Milk Thistle Smoothie

This smoothie is enriched with organic virgin milk thistle oil. Adding cold-pressed oils into smoothies is a great way to draw all their phytonutrients and omegas.
Read more

Red or black maca?

Need an energy boost to kickstart your new year? Time to consider reseting your body and hormones with maca supplement. But which maca, red or black, is suitable for you?
Read more
Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • Rating
  • Price
  • Availability
  • Add to cart
  • Description
  • Weight
  • Dimensions
Click outside to hide the compare bar
Compare